Link building is a known search engine optimization (SEO) strategy to increase a business website’s search engine ranking. As a matter of fact, it is one of Google’s most important ranking factors that help search engine algorithms determine a website’s relevance. Simply put, the quantity and quality of your links will influence the credibility and authority of your website.
If you are a beginner in link building, keep in mind that it needs rigorous effort and hard work before it bears results. A single misstep in the process may lead you to get penalized by Google, making it even more difficult to rank.
Keep reading as we explore more on how link building works and some white hat link strategies to strengthen your SEO strategy.
Link building: how does it work?
Essentially, there are three types of links that you want to focus on for your websites. These are:
- Internal links – a type of hyperlink that points from one page to another within your website
- External links – a type of hyperlink that points from your website to a credible outside page
- Backlinks – a type of hyperlink that point from another website to your page.
Internal and external linking is relatively easy to get started with. But it may take a while before it shows results in increasing your search engine rankings. To successfully establish these two links, your consistency in making blogs will play a huge role.
Compared to internal and external linking, you will need to put in a little effort to build backlinks. Remember that backlinks will not come from you but from other websites. And for you to do this, it is essential for you to produce informative, error-free, and high-quality content.
Now don’t get too stressed out about backlinks. There are also other tips for building backlinks that you can try. For instance, you may reach out to bloggers to create a blog about your product or service. Testimonials and reviews about your business’s product or services can also work.
Regardless of what strategy you use to get high-quality backlinks, always avoid black hat tactics. This will not help your website, especially if you get backlinks from unreliable sites.
5 Link Building Tips You Should Know!
Search engine algorithms recognize your website as credible the more high-quality links you have. However, the question here is how to build “quality” links. The diversity of your links is what makes all the difference.
For example, you should rely on more than just backlinks coming from a single website; instead, seek backlinks from a variety of websites. Using this method, you can send signals to algorithms indicating that your website is reliable and relevant. In addition, it will also give you the opportunity to receive a range of organic traffic and increase your bounce rate.
So here’s how you are going to get quality links:
Guest blogging is one of the most used and known link-building tactics. In this process, you will be writing a “blog post” for another site and include internal and external links. This allows you to build a strong link profile to push your website rankings.
Seek out Bloggers or Influencers
Partnerships with bloggers and influencers are a great way to get quality links. Usually, these people already have an established community and high readership. Take advantage of this, as this will significantly increase your business promotion and online authority.
Focus on visual content formats
Various content formats have been a common marketing strategy for websites to get links. Why? Visual contents, like infographics, are usually summarized, so that online users can read the most relevant information right away. As a result, your content will have a greater chance of being shared and generating more backlinks.
Step-by-step and how-to guides are among the most popular form of content websites publish. Similar to visual content, it is usually simple and concise, making it easier for readers to digest the information. Utilizing this type of content can help businesses to build their backlink profile and increase their website credibility.
Want a higher chance of building backlinks? Take advantage of the power of public relations.
Producing press releases on your websites opens an opportunity for you to establish links. Moreover, this serves as a foundation for your prominence and as a reliable source of information on the internet.
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If you want to strengthen your SEO campaign, start to pay attention to building links. Establishing a strong link-building profile is an important process to generate more traffic and increase brand awareness and visibility.
Want to stand out amongst your competitors? A digital marketing agency in Portland is here to cater to all your digital marketing needs.
Here are Talk Out Loud, we strive to continuously improve our digital marketing services to better assist clients with getting their websites indexed by search engines. To do this, we tailor various digital marketing strategies, including SEO, to help businesses get noticed on the web.