What Are the Benefits Of SEO?

Search engine optimization, or SEO, is the process of affecting the visibility of a website or a web page in a search engine’s unpaid results—often referred to as natural, organic, or earned results. There are many benefits to having high rankings in search engines and on SERPS (Search Engine Results Pages).

SEO is important if you have a website because it helps your site rank higher in search results. But SEO is also much more than just ranking high on Google – there are many benefits to SEO that go beyond visibility and should be considered one of the top priorities from the time you start hosting it online. Here are some of the key SEO benefits agreed on by Portland SEO experts.

Maximizes and Boosts your PPC Campaigns

PPC ads are great, but when you combine them with SEO, it’s even better. SEO campaigns can lead to increased traffic, conversions, and improved website rankings. Plus, SEO campaigns can boost and maximize your PPC campaigns.

This is because the more you rank on the first page of Google’s search engine results page (SERP), the more likely your PPC ads will show up as a sponsored link when someone searches for keywords related to your business. You can always have Portland SEO experts handle the ins and outs of your SEO-optimized PPC campaigns.

Boosts Your Credibility

SEO boosts your credibility by making your content available to a wider audience. When people search for something on Google, the site with the most SEO will have a higher ranking. This means that if you have great SEO, more people are likely to visit your site because they’ve found it organically.

And when they do, they’re more likely to be impressed by the quality and relevance of your content. Plus, this translates into them sharing your content on their social media networks and giving you free publicity!

Experts at Portland SEO agree that it’s important not only from a marketing perspective but also from a credibility perspective.

Gives You a Competitive Edge

SEO is a critical part of any business’s online marketing strategy. It gives your company a competitive edge by ensuring that more people see your website and helps you generate more leads.

Without SEO, your website will never rank high on search engines like Google or Bing for the most relevant keywords to your company. There’s no way around it – SEO is essential for every business to survive in today’s digital age.

If you want to get ahead in this day and age, invest some time into learning about SEO best practices. You can’t afford not to use them! If you are stuck on where to start, reach out to experts at Portland SEO.


Written by: Lisa Brawn – FCM