Digital Marketing FAQ

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What is Digital Marketing?

Digital marketing encompasses a broad range of advertising methods delivered through digital channels. The Internet and its entities (websites, SEO, content marketing, social media, apps, etc.) are the most commonly used digital marketing platform, but mobile devices, display advertising, and other advertising avenues exist. Technology has changed the way people market. Digital Marketing has all the requirements to quickly reach a broad range of individuals who’ve shown interest in your products and services. With the right digital marketing techniques in use, success is bound to follow.

How long does SEO take?

Run quickly from any company that offers a definitive answer to this question. It’s impossible to give a specific answer. SEO is a never-ending endeavor that requires consistency and effort. It’s crucial to stay on top of your SEO efforts. Google constantly evolves its algorithms, and if your SEO doesn’t live up to current expectations, you could be penalized for it. Every business also has specific and unique needs and goals, which affects the time frame you can expect results. While one company may see results in a couple of months, the next may not see results for double or triple this time.

Can video improve my SEO?

Video marketing is one of the best techniques used to create fast SEO results. Recent studies reported that web pages that include video are 53x more likely to rank within the first page of a Google search result. Searches on Google and other search engines are blended, providing a mixture of videos, images, and web pages, videos make appearing at the top much simpler. Videos are seen by Google as a better form of engagement to the user, thus making it favorable to your company when it’s time to rank your site’s search engine placement.

Why are image alt tags important?

Image alt tags are designed to be used by those who have trouble viewing an image and by those who use a text-to-audio service when browsing the internet. Search engines crawl alt tags to determine the image type. While they work to improve the user experience, the alt tags also improve your SEO results in the process. Keep the focus on the alt tags used in your images.

What is SEO?

Search Engine Optimization (SEO) is the process of making your company visible online. The result of SEO is improving the quality and quantity of traffic that visits your website, blogs, social media pages, etc. Although Google Ads and other paid search engine techniques help increase traffic to your website, only unpaid, organic traffic is considered to be SEO results. Your online pages must be optimized using current Google algorithms, which includes the usage of proper keywords related to your products, brands and services, rich, meaningful website content, and numerous other techniques.

Why is keyword research important?

Keyword research is often considered to be the SEO foundation of any good campaign. It’s not enough to improve rankings alone, but is nonetheless vital to a successful campaign. SEO campaigns that use keywords to determine what the competition ranks well for and what words customers use to find their products and services have far better results than campaigns that lack this information. Keyword research divulges all the important details needed to create a successful campaign.

What is lead generation?

Lead generation is a digital marketing tactic that’s used to create more interest in a particular product or service. It also begins the sales process. Lead generation focuses on converting the names collected into paying customers and hopefully, fans of your brand. Once you convert a lead into a customer, your brand is on the right path to success.

Does adding my business to local directories help my SEO?

Visibility in local directories like Yelp allows your business to establish improved SEO results since these sites help establish authority. Local directories are proven effective and make it easier to build a brand’s reputation. Plus, customers have access to important information such as an address, maps, and telephone numbers, creating more customer base and profits.

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