Local SEO is one of the digital marketing strategies that is now gaining traction among small businesses. In 2021, “near me” mobile searches across the web grew by 136%. This strategy gave small businesses the opportunity to flourish, grow and thrive despite the overwhelming competition in the market today.
If you’re an aspiring entrepreneur, learning and getting started in local SEO is a challenge. Well, you are in luck because here at Talk Out Loud, we make it our duty to support and ensure your business receives one of the best local SEO services in Portland.
So what exactly is local SEO? Essentially, local SEO is focused on optimizing your business website to improve its visibility in Google’s local search results. The idea is the same as regular SEO, but you want to rank according to the location of your business rather than ranking globally.
Now that you understand local SEO and its relevance to your business’s visibility, evaluating its performance is also crucial to ensure your progress is just as important. To do this, having a set of KPIs (Key Performance Indicators) is important to ensure that you are tracking the right metrics to measure your local SEO success.
Why you should track KPIs
According to a report from Ahrefs in 2021, 90.63% percent of web pages generate no traffic at all from Google. Given these statistics, you might be wondering how it relates to you and your business website. Basically, you want to look at the factors on why these websites generate no traffic when there are billions of online users across the web.
These websites probably have tried various strategies to improve their visibility and increase their local search engine organic traffic but failed. Why? The answer is simple: it’s because they are tracking the right metrics
KPIs provide you with insightful data on the performance of your website, as we’ve already said. For instance, there may be some factors that your local SEO strategy may fall short. The insight you have acquired from tracking KPIs should help you come up with a plan of action to push your ranking progress in search engine result pages.
Benefits of tracking KPIs
As we have mentioned, one advantage of measuring KPIs is that it gives you data-driven insights. However, there are other advantages to KPI tracking that your business can leverage to have a better local SEO strategic approach.
Here are some of the benefits of tracking KPIs:
- Identify the advantages and disadvantages of the strategy
- Serves as a guide for a better decision-making’
- Set realistic and sustainable plans and goals to achieve growth
- Determine the trends and patterns of the local SEO performance
- Overview of the overall progress of the business performance
KPIs to track your online business success
There are various KPIs that you can track to evaluate the success of your local SEO campaign. One of the key ingredients that lead established businesses to success is that they have a set of KPIs they regularly monitor.
Having KPIs to evaluate can also provide you with a number of advantages to boost your visibility and revenue generation. We have compiled a list of KPIs that you may use to gauge the effectiveness of your local SEO.
- Return of Investment
- Conversion Rate
- Organic Visibility
- Keyword Rankings
Optimize your local SEO to get visibility and rankings
There is no shortcut to success but there are various strategies and methods you can use to start scaling your business. When combined with a well-developed and streamlined strategy, KPIs will allow you to make data-driven business decisions to achieve sustainable growth.
Looking for an agency to help you with the process and make your online business profitable? At Talk Out Loud, we provide local SEO strategies to help your business gain visibility on the web and increase its ranking.