You can always get ahead of your competitors “fast” with the proper strategic social media marketing approach. Using social display ads you can level up your marketing campaign and gain new audiences for your business.
The amount of venturing business on social media platforms is increasing day by day. In fact, over 50 million small businesses have been recorded solely on Facebook and you should expect that it will continue to grow.
With its large number of active users, social media is undoubtedly one of the most effective platforms today for attracting customers to your business. Even so, many businesses continue to struggle to gain customers and increase their traffic and sales. Social display ads are one way to effectively market your business and increase your online presence.
What are Social Display Ads?
Social display ads are a form of digital advertisement that can be found on social media posts. Display ads, for example, use images, videos, URLs or texts to showcase a product or service via social media platforms.
It is a highly effective strategy as businesses can utilize multiple social media channels to reach their target number of customers. Furthermore, when used correctly, social display ads can be a cost-effective and time-saving strategy for increasing brand awareness and driving traffic.
Aside from this, incorporating this strategy for your next campaign provides your business with benefits such as:
- Giving your target audiences a close familiarity with your business and brand
- Keeping track of the display ads’ performance and engagements
- Improve brand loyalty and higher conversion rate
- Effectively convey your brand message
Types of social media ads
If you are looking to boost your business, start with display ads to enhance your business’ presence and to scale it further.
To start, there are a variety of display ads that you can use. Each of these types of ads differs from one another based on the target customers and its usefulness. As a venturing business, it is your responsibility to carefully assess which display ads would maximize your brand promotion.
Listed below are some of the social media ads you use to promote your products and services:
- Pop-up ads
- Contextually targeted ads
- Video ads
- Image ads
- Remarketing ads
- Personalized ads
A quick step-by-step guide to getting you ahead in the competition
Now that you have a clearer and better understanding of social display ads and their various types, it’s time to put all of these into work.
Step 1: Identify your business goals and objectives
In every campaign, goals and objectives are essential starting points. With these two, businesses will have a more straightforward approach and direction for their growth.
Moreover, this keeps your business on track and ensures that you have a set of goals to achieve. Having these also broadens your vision for the future and long-term growth of your business.
Step 2: Determine your campaign’s target audience
What’s a business or a market campaign without an audience?
Similar to the purpose of the previous step, knowing your audience puts your business on the right track. This gives you the assurance that every penny spent on display ads is directed to your ideal prospect. It can also open an opportunity to maximize your marketing efforts and build a stronger market.
Step 3: Choose an ad design that resonates with your business identity
Once you have a target audience in mind, let’s now start with which ad design to use.
This is the most important step in getting started with display ads. Since display ads are your primary means of communicating with online users, you must ensure that the ads also represent what you are offering.
Also, don’t forget to make sure that your display ads are mobile-friendly. Keep in mind that the majority of online users access social media using their mobile phones.
Step 4: Test the performance of the potential ads
Utilize the real-time feedback and use it to your advantage. You can start by running a few ads on a small scale.
Basically, this gives you a better idea of which ads will work and gives the best results for your business. Furthermore, this mitigates potential issues and ensures a smoother process when running the display ads.
Step 5: Track the performance of your ads
The key to success is to ensure that you are keeping a close eye to your ad performance.
Measuring the results of the campaign gives you the advantage of ways to improve your social media campaigns. It also helps you to determine if you hit the target or not.
Tracking KPIs is one of the many things that many businesses often overlook. Most social media platforms allow you to track your ad performance real-time. This makes it easier for you to analyze and gather data.
Grow your business with us!
Venturing into a business requires effort and careful assessment to ensure its success.
Considering the number of competitors on social media, having a streamlined and solid strategic plan provides your business with a foundation for growth. This is also the case when it comes to incorporating advertisements to your campaign to give your business a quick boost.
Aside from that, hiring digital marketing service providers entitles you to a higher-quality and a more efficient strategy.
Here at Talk Out Loud, our team aims to guide you throughout the entire process of your growth. We also strive to provide our clients with exceptional services that meet their expectations.