There are more and more online businesses appearing every single day, leaving businesses wondering how they can further improve their marketing efforts to stay relevant and competitive in the digital space. 

Apart from that, businesses are expected to be quick in adapting to marketing trends and technological advancements. This requires a lot of consistency and effort to maintain as it affects sales and revenue generation.

With a streamlined and strong digital marketing campaign strategy is now a must for many businesses to improve their online presence. In planning a digital marketing strategy, there are a lot of factors that businesses should consider to be effectively implemented. 

For this reason, many companies choose to hire a digital marketing agency in Portland to handle their marketing needs. A digital marketing agency helps your business to get started and achieve satisfactory results through its industry-standard services.

What is Digital Marketing?

The online space’s constant and continuous evolution has provided individuals, entrepreneurs, and many businesses with a variety of options. Indeed, as more people are drawn to its convenience and accessibility, businesses must capitalize on it. 

Digital marketing is the process of increasing the reach of your company’s target audience through the use of various online digital channels and communication methods. This includes marketing on social media platforms, search engines, web pages, email, and even multimedia messaging platforms.

In essence, digital marketing includes anything found on the net, such as blogs, infographics, and publications. Which aims to influence their target audience to make actionable decisions through the message they are trying to convey. 

Digital Marketing is Important For Your Business

With millions and billions of online users each day, it is imperative for your business to seize this opportunity. 

According to a WordStream report, 55% of marketing occurs in the digital space. In addition, digital marketing had a much higher advertising expenditure of $435 billion last year in comparison to offline marketing, which only cost $196 billion. This shows how valuable it is for a business’s brandability in the online space.

What makes digital marketing more essential is the fact that it allows businesses to gain a better understanding of your audiences and goals through key performance indicators (KPIs). This will provide your business a more measurable insight on how to further improve your digital marketing strategy and achieve better results.

With the help of a Portland digital marketing agency your business can have access to developed strategies that will show satisfactory results.

Now that you have an idea of its importance, let’s now dig into the benefits of digital marketing to your business. This will help you to know what result to expect from hiring a digital marketing specialist.

Actionable and Measurable Metrics

It is critical to track your company’s success in order to determine the quality and effectiveness of your marketing efforts. You will be able to identify which aspects of your business are lacking and need to be improved by using a set of KPIs.

For example, if your business is inclined to blogging, organic traffic is essential to generate revenue. Tracking the website’s performance metrics, such as bounce rate, conversion rate, scroll depth, and page per visit, will enable you to gauge on its performance.

Based on the data provided on these KPIs, you should be able to create a more concise and well-structured blog for your visitors to read.. 

Adaptability of new and current trends

As previously stated, digital marketing makes your company’s metrics measurable. This also means that your company’s marketing efforts can be easily adapted to new trends.

Businesses that can stay current will remain relevant in the online world. This will allow your company to attract more customers who are interested in what you have to offer.

Create Brand Credibility and Customer Loyalty

Because digital marketing is all about increasing your online presence, you can expect it to be more streamlined to boost your credibility

Optimization strategies, particularly for your website, are critical for establishing credibility. By creating optimized and SEO-friendly content, it will increase the chance of your business to land on a higher ranking in search engine results pages.

The more credible your business is,  the more relevant your business’s website will be recognized by search engine algorithms.  Thus, an increased search engine organic traffic and engagement will result in having loyal customers who trust your service.

Correctly Target Audience

Knowing and understanding who your target audience are is the most important factor in the business industry. If you’re struggling to generate traffic or even make engagements, digital marketing is your one-stop solution.

In digital marketing, your business will be able to determine who exactly your target audience is. This way, you can align it with the campaign strategy that you intend to develop and implement.

Remember without a clear audience, your business is blindly making a strategy that points to no one making it flat and less effective. This also means that you are increasing the risk of your business to not generate revenue and fail.

Types of Digital Marketing Strategies

There are numerous platforms through which you can market your business. Moreover, digital marketing has been proven and shown to produce positive results to business throughout different platforms. 

Implementing the best digital marketing strategy for your business will enable it to rank, establish online presence and have long-term success. If you are still wondering what does digital marketing includes, here are some strategies that marketers employ to assist businesses:

  • Search Engine Optimization (SEO)
  • Marketing on Social Media
  • Content Marketing
  • Pay-per-click
  • Marketing Automation
  • Email Marketing


If you are a beginner or have limited knowledge of how the internet works, digital marketing may appear too technical. But don’t worry, because there are numerous digital marketing services available to assist your company.

Talk Out Loud is here to help you expand your business’s horizons online. It provides various services to assist your business in increasing traffic, SERP ranking, and building your brand online.

To learn more about Talk Out Loud and its digital marketing services, email [email protected] or call (800) 773-0029.