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It’s 2023 and if you want to stay relevant in a highly competitive space, you need to keep up with the latest digital marketing trends and practices. With the fast-paced development of technology today, it is no question that businesses going digital is the best way to achieve their marketing goals. 

Here are some of the best digital marketing tips to boost your small business performance this year!

Focus on creating content to answer online user’s search intent

It is crucial in content creation and search engine optimization (SEO) to identify user intent. Understanding what your target audience wants to know is the initial step in creating engaging content. 

So how can you identify user intent? To do this, keep in mind that there are three types of user intent. These are:

  • informational intent – an individual wanted to acquire knowledge on a particular niche
  • navigational intent – an individual is in search of a more specific webpage or website
  • transactional intent – an individual is in search of purchasing a product or service online

Essentially, you want to focus your content based on any of these types. You should also keep in mind to utilize SEO keywords to boost your online presence.

Optimize your website to improve user experience

A highly responsive and user-friendly website is a vital part of digital marketing. A business going digital without a proper working website would only bring disaster and cause the audience to move on to a competitor. 

Moreover, user experience is a Google ranking factor making it very important to help your website rank in search engine results pages. With that, make sure that you optimize your website for desktop and mobile experience to make it more accessible to all online users.

Invest and leverage paid ads

If you haven’t tried getting your small business to run an ad campaign last year, it’s time to do it now. 

We know that pay-per-click advertisements can be costly. However, keep in mind that running an ad campaign is a good way to reach your target audiences. It also opens an opportunity to significantly increase your authority and credibility only in a shorter amount of time. 

For instance, Google Ads and Facebook Ads allow businesses to put their ads on the right online users accurately. Remember that these two platforms have access to tons of data which you as an online business should take advantage of. 

Moreover, running ads is a great tool for you to track and monitor your business performance. Thus, you’ll know which content audiences are engaging most with, and which ones aren’t.

Give your old content a revamp

It’s a new year so it only makes sense to give the old content on your website an update. Doing this will help your content marketing and SEO efforts. 

Creating new and engaging content is great but you should not take granted the previous posts on your website. As we have mentioned, technology is changing and so are your contents.

Take your time to review some old articles and give them the latest update they need. 

Take advantage of the new digital marketing tools

The online market has grown to become more and more competitive each day. Having an additional helping hand can help you solidify your business’s foundation and streamline some processes.

With the help of digital marketing tools, you can efficiently promote the products and services offered by your business. Keep in mind that these marketing tools are not meant to replace marketers. Instead, it serves as a guide to making our marketing plan more compelling and appealing to our target audience.

There are various tools available in the market. To choose the right one for you, you should consider your budget, goals and objectives. 

Looking for a digital marketing agency in Portland to help scale your business this 2023? You are in the right place

Here at Talk Out Loud, our team strives to provide the latest and most relevant digital marketing services to our clients. We carefully tailor and streamline a strategy unique to their need to deliver exceptional results. 

To learn more about how we can help you, you can visit our website or book an appointment here or contact (800) 773-0029.