The Importance of Local Listings and How They Help with Local SEO
In the world of SEO, local business listings are an online entry of your company name, the valid physical address of your storefront or office, and a local phone number (NAP). Other information about your business is included as well such as website URL, opening and closing hours, social profiles, etc. The term local business refers to any business regardless of size or popularity, that meets their clients face-to-face through either an office, storefront, or service area. Employing services from a marketing firm with knowledge of Local SEO help to ensure your Colorado business is noticed.
In the past, local businesses utilized publicity options such as newspaper ads, local radio and TV channels, yellow pages, telemarketing, etc. While these options remain viable today, neglecting digital marketing for your local business could be damaging to your business.
Benefits of Local SEO
To maximize real visitors, thus increasing revenue, your business must be added to more and more local listing directories. Benefits of local business listing include:
- Increased Visibility
By listing your company online, the visibility is dramatically increased. Also, without taking into consideration the history or authority of the website, Google has a preference towards optimized local listings. Adding your website URL and business to high-quality business directories such as Google My Business rapidly boosts the search ranking.
- Nearby Searches
Mobile searches have seen a large increase in mobile searches. With this increase, consumers can now search for any local business in their nearby area rather than the region or city. This allows local consumers to connect easily with your business.
- Cost Effective
Most local directories offer free registration. However, premium listings require a fee and are displayed on the top of the results. While you can register your business on your own, employing the services of a professional Colorado marketing company with a proven track record of placing Local SEO ensures accuracy.
- Increased Authority
Having your business displayed in a local listing in SEO lets people know your business is legitimate and helps with building authority. Including your website URL to a local directory creates good backlinks, boosting your search engine ranking.
- Beat the Competition
Whether you have a small business or large corporation, the competition in every industry is intense. Competing with top brands can be especially difficult as they have a large budget to spend on their marketing movements including SEO. However, local SEO provides smaller businesses with an opportunity to present themselves. Various local search techniques and Local SEO helps to strategically position and attract local consumers to your Colorado business.
If you are looking for more ways to increase your local search engine ranking, therefore increasing revenue, consider the services of a trusted SEO company in Colorado like Talk Out Loud.