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Another year is almost behind us. Did you create a business marketing strategy during this time? Many business leaders still haven’t quite grasped the importance of a strong digital marketing strategy. As a result, their business suffers, and the competition thrives while they remain on the backburner. There is still time left in the year if you’re without a Portland digital marketing strategy. We’d love to sit down and discuss your digital marketing needs during a free, no-obligation consultation if you’re ready to do great things this year and kick start 2021 with a bang.

Why Create a Marketing Strategy?

A digital marketing strategy for your business is like a roadmap to success. It guides you through every business decision that you make, resulting in the best actions and results. A good marketing strategy highlights the specific details you’ll complete to achieve your desired objectives and goals. It sounds simple, but it takes time to create your plan. That’s where Talk Out Loud comes in to help as your trusted Portland digital marketers. We get to know your company on a personalized level, enabling us the chance to create a digital marketing in Portland strategy that gets you ahead.

Consequences of Being Without a Marketing Strategy

Did you know that most businesses fail within five years of opening? It’s a sad fact and one that all business owners must consider. Failing to plan is frequently one of the primary causes of business failure. Without a marketing plan, you may very well succumb to the pressures of business operation and close your doors within this timeframe as well. 

Consequences of operating without a marketing plan include:

– Profit loss

– Business loss

– Lose out on market share

– Decrease marketing 

– Decreased optimization

– Lost time

– Do things the hard way

This may sound confusing to someone without a marketing plan. They may not know where or how to start, which often keeps business owners stuck in a rut. Talk Out Loud is the digital marketing in Portland professionals that implement the best marketing strategy possible for your company. 

Marketing Strategy Benefits

Not only do business leaders feel a sense of comfort when a marketing strategy is in place, but they also know what to do each day to climb up another step of the ladder. They know what they’ll do, how they’ll do it, and when they do it, as well as the anticipated results of their actions. They learn how to sell their products and services and stand out from the competition. They learn how to be effective in a competitive world. And a great digital marketing strategy helps identify a businesses’ strengths and weaknesses and areas where improvement is needed.

Additional reasons why it’s essential to create a marketing strategy:

– Find Your Target Demographic: Every business owner understands the importance of creating a marketing strategy focused on specific audiences and their needs. You must identify your target audience, interests, and other areas of interest to create a focused plan. For example, business owners thrive using social media platforms such as Twitter, but a company that targets seniors won’t do so well with this site. When you identify demographics, your marketing plan falls into place.

– Improve Customer Service: When customers feel a strong connection to a company, they’ll become loyal fans who tell others about your products and services and who always come back for more. Customers want to know that a business cares about them, their thoughts, and their desires. 

A great marketing plan allows you to demonstrate exceptional customer service better.

– Utilize the SMART Strategy: The SMART strategy is an acronym with many meanings these days. This particular SMART definition refers to Specific, Measurable, Attainable, Realistic, Timely. It is these steps that any marketing strategy entails. Without this strategy, you’re left without a clear path to enhance your business or maintain existing relationships with customers. When you create a marketing strategy using the SMART strategy, your business thrives.

– Improve Services: When you gain feedback from customers, improving products and services is easier. You’ll provide services that more people want and will use when you listen to what customers want. A simple improvement is all that it takes to help your brand excel to the next level.

Every business needs a competent, thorough, and easy-to-understand marketing plan in today’s busy digital world. It’s the key to success, no matter your future plans and dreams. Marketing plans alleviate stress, save time, and help gain more customers who want and need your products. 

Digital market requires constant attention and time, something many leaders lack due to other commitments. Our Portland digital marketing agency is an option for those individuals. If you lack time to respond to questions/messages, social media likes, and comments, accepting bad feedback in a positive manner, and being social, we’ll take care of things for you.

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